The art is to generate awareness of your business via social media. This involves more activities than just the large social networking sites like Facebook, Instagram and Twitter. You can also use RSS feeds, bookmarking sites, forums and blogging websites for this. To achieve this, you will need a good social media optimization strategy.
To properly use an SMO strategy, you need more than just create a lot of content: the content you create needs to be engaging and of good quality. Therefore it is not a goal in itself to have a large number of links to your website all over the internet.
So in light of this, it is important to have shares from authoritative shares who share relevant content to the correct audiences. And this, in turn, can also help with your SEO strategy to some extent. So to be able to help you with your social media optimization strategy, we offer the following services:
- Developing an SMO strategy;
- Understanding your audience and know how to target them;
- Creating brand awareness;
- Creating good quality content;
- Increasing your network size (i.e. your number of followers);
- Improving the effectiveness of posts, by using the proper content and timing.
Of course social media optimization often goes hand in hand with other efforts, like social media marketing and search engine optimization. For other services, please take a look at our Services page.